Experience

We Are Social, Regional Executive Creative Director APAC (2023 - present)

Executive Creative Director (For global and regional projects) for client such as Samsung, UOB, TikTok and (HBO) Max. And lead creative of .XYZ (innovation and technology unit) by We Are Social – Driving creative strategy for digital innovation and brand experiences.

Edelman Singapore, Executive Creative Director & Regional Community Lead (2022 - 2023)

Executive Creative Director (For regional and local projects). Clients: HP, Unilever, Baxter, CMC Invest, Jollibee, DSTA.

Achievement: In my first year, I helped lead the transformation of the creative department and integrated solutions, and generated revenue by winning new pieces of business. All while developing work that took the agency to be recognised for the first time ever in international creative awards such as Spikes, New York Festival, The One Show, and receiving a Grand Prix at Madstars.

BBH, Singapore (2014 - 2022)

Regional Creative Director (For global and regional projects - previously sr. creative). Clients: Nike, Ikea, Facebook, Samsung, Unilever, Perfetti, Sentosa, UOB Bank.

Leo Burnett/ Lapiz, Chicago (2011 – 2014)

Senior creative for North America and multicultural markets. Clients: McDonald's (McCafe), Procter&Gamble (Gain, Bounty, Charmin and Always), Kellogg's (Cheez-it, Mini-Wheats, Kellogg's brand, Special K).

Leo Burnett, Peru (2008 - 2010)

Creative copywriter. Clients: DirecTV Peru, McDonald's Peru, BCP Bank (The most important bank in Peru), El Comercio Newspaper (The biggest and most important newspaper in the country), Alicorp (Largest Peruvian consumer goods company with operations in South, Central, and North America), Pacifico Insurance.

Inqba Digital Agency, Lima (2007 – 2008)

Digital creative lead. Clients: Coca-Cola Company (Coke, Fanta and Inca Kola), Nestle, Kimberly-Clark and Telefonica.

For more visit my Linkedin

Special recognitions:

Selected twice, as a jury for D&AD Awards (2021 and 2013)

Selected as New York Festival Jury member (2019).

Selected as Most Influential Latinos of Chicago by (2014).

Forbes Magazine “30 under 30” - Marketing and Advertising:

Work recognised as the Most Contagious Campaigns of the Year and Best Content by Contagious Magazine (2014 and 2020).

More shinny stuff:

ANDY Awards - 1 Gold

Cannes Lions: 2 Gold (Young Lions), 1 Bronze, 13 Shortlists.

One Show: 1 Gold, 1 Silver, 2 Bronze, 4 Merit, 1 Shortlist.

Clio: 1 Gold, 2 Silver.

The New York Festival: 1 Gold, 2 Bronze, 1 Finalist.

London International Awards: 1 Silver.

The Webby Award: 3 Honoree, 1 Nominee, 1 People’s Choice.

MadStars: 1 Grand Prix, 2 Gold, 3 Silver, 1 Crystal.

ADDYs (American Advertising Awards) : 1 Grand Prix, 1 Gold, 2 Silver, 2 Bronze.

Idea Awards : 4 Gold.

The Eye of Ibero America (Most important Ibero American ad festival): 4 Gold, 6 Silver, 1 Bronze -

FIAP (Ibero American advertising festival): 1 Gold, 2 Silver, 3 Bronze.

Wave festival (Latin American Festival of creativity): 1 Gold, 3 Silver, 1 Bronze.

El Sol de Ibero America: 1 Silver.

Effie: 2 Silver.

Among +30 other awards: Caples Awards, Mercury Awards, FWA, Mob-Ex, Kinsale Shark, El Diente, Excellence Marketing Awards, WARC, The Gong Awards, APAP.