Go BKK - Nike

Running in Bangkok is restricted to gyms or parks, where you run around in circles (boring). Nike React, a shoe that made running fun needed an innovation that did just that. So we turned the city into a real-time running game.

With hundreds of beacons placed throughout Bangkok.

Recognitions:

Clio : 1 Gold

Cannes Lions: Shortlist

The Gong CCAs: 1 Gold